A new magazine is making a go at the Ozarks niche. It’s called Our Ozarks, and it’s published out of Ozark, Mo. So the name is propitious, anyway.
I’ve subscribed and will be interested in seeing how it makes its way through the shakedown months. So far, the photography looks good, but I think it’s still finding its way in the articles. Those who remember the Ozarks Mountaineer‘s long history will recall that it, too, tended toward very uneven articles . . . some terrific, some cliched. W. K. McNeil’s music history column was impeccable, and often the best thing in the magazine. The quality declined after Clay Anderson died in 2003, and eventually the Mountaineer succumbed. Larry Dablemont picked up the torch for a while with Journal of the Ozarks, which went its way in March of this year. It’s been followed by a magazine called Ozark Hills and Hollows, from Exeter, Mo., which now has several issues out. Haven’t gotten my hands on a copy yet, but from what I can tell, their photography looks very good. I looked at a copy online, and I was impressed by its range and by the professionalism of the design.
Both publications look great on the web. As my friends Emery Styron and Jo Schaper, formerly of River Hills Traveler, can testify, publishing a magazine is a constant grind, and someone who enters into it had better love their subject matter. (RHT is published from Neosho, Mo., now.) Advertising is the great challenge for small-circulation magazines, and I wish all three of these publications well. All three of them have Facebook pages, listed below.